Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham while also achieving a WTA international tennis ranking. After graduation she worked in marketing with a London agency and then moved into medical journalism where her passion for publishing was born. At 27 she established sportEX medicine, a quarterly journal for physical and manual therapists. With a passion for technology as well as publishing, Tor’s leadership grew sportEX into the Co-Kinetic journal and website. Tor’s focus is on providing resources to help therapists develop their professional authority and brand, and grow their own businesses while working more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Online Tactics to Start Filling Your Practice Marketing Funnel
Practice Growth Hall: Seminar 2 - Following on from Jill’s presentation looking at ways to introduce new customers to your business, this session will focus on online tactics you can use in combination with offline tactics to get your brand and business in front of people. We’ll then look two simple ways you can begin to nurture these new online and offline leads towards becoming paying customers.