I first worked in marketing in 1988, long before the Internet & before I had ever heard the word podiatry. Since then I have worked in a number of marketing specific roles, trained as a podiatrist, worked as an associate, run my own private practice & taught podiatry (including the UKs first podiatry business module). I’ve gained a Masters in adult training & education and started 5 different online & offline businesses in an attempt to find something that would fit with my nomadic life as a military wife, which has taken me to 3 continents, 5 countries & 12 homes in 16 years. I finally think I have it sussed. We, there are 5 of us now in Practice Momentum, providing marketing training (virtually) and done for you marketing packages for healthcare practitioners from around the world. I love what I do, and sharing the power of good that marketing can have in the lives of practitioners, their families & patients, now feels like my life’s mission.
Offline Tactics to Start Filling Your Practice Marketing Funnel
Practice Growth Hall: Seminar 1 - The start of any good practice marketing funnel is awareness. People have to know you exist before they can start the journey to becoming a loyal patient. As a local business there are lots of things you can do to raise awareness of your practice. I want to share with you 5 great offline marketing tactics that you can use to make sure more & more people know you exist.